GoPuff Revenue and Usage Statistics (2024) (2024)

GoPuff is one of a growing number of rapid grocery delivery apps that blanketed London and New York City in 2021, but the eight year old platform actually started as an on-demand hookah delivery service, hence the name.

As it grew, GoPuff recognized an opportunity to add convenience store items, like snacks, beverages and toiletries to its platform.

For the first few years of existence, GoPuff operated in Philadelphia, primarily delivering to university dorms. The two co-founders, Yakir Gola and Rafael Ilishayev, met at Drexel University and the university was a testing ground for their application’s success.

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It has since expanded to over 650 US cities, according to GoPuff’s website. In the UK, GoPuff has acquired two apps, Fancy and Dija, to expand its presence in the country. It plans to roll out its platform across all of Europe in 2022, to compete with Getir and Gorillas.

GoPuff doesn’t deliver hookah anymore but has acquired two alcoholic beverage chains, BevMo and Liquor Barn, which customers can order from on the GoPuff app.

Unlike some of the newer delivery platforms, such as Getir and Gorillas, GoPuff drivers are not employees but independent contractors, similar to DoorDash and Uber. This has led to some legal trouble already, as the company reduced the minimum hour guarantee rate in several US cities.

GoPuff partnered with Uber Eats in May 2021 to sell products on Uber’s platform. Those orders are fulfilled by GoPuff drivers.

2022 is set to be a huge year for GoPuff, with plans to launch their own-brand products and a potential IPO at the end of the year. Rumors of a potential acquisition of Flink or Gorillas, two of the largest rapid delivery platforms in Europe, may help GoPuff expand more quickly into Europe.

We have collected data and statistics on GoPuff. Read on below to find out more.

GoPuff Key Statistics

  • GoPuff generated approximately $1.2 billion revenue in 2023, a decline of around $300 million on the previous year
  • Over 20 million people have downloaded the app, with 1.8 million active users
  • GoPuff was most recently valued at $15 billion

Food Delivery App Report 2024

Want to learn more about the food delivery app industry? Our Food Delivery App report includes breakdowns of all of the top apps by revenue, GMV and orders, alongside regional market share statistics, usage, and downloads.

GoPuff Overview

TitleTitle 2
Launch dateNovember 2013
HQPhiladelphia, US
PeopleYakir Gola (co-founder, co-CEO), Rafael Ilishayev (co-founder, co-CEO)
Business typePrivate
IndustryDelivery

GoPuff Revenue

GoPuff generated $1.2 billion revenue in 2023, a decline of 20% on the previous year.

GoPuff annual revenue 2019 to 2023 ($mm)

YearRevenue ($mm)
2019200
2020660
20211880
20221550
20231200

Sources: The Hustle, The Information

GoPuff Users

GoPuff had approximately 1.8 million active shoppers in 2023, almost all of which were based in the United States.

GoPuff annual users 2019 to 2023 (mm)

YearUsers (mm)
20190.3
20201.5
20212.6
20222.3
20231.8

Sources: Appfigures, The Information

GoPuff Downloads

GoPuff has been downloaded over 20 million times. It was downloaded 3.8 million times in 2023.

GoPuff cumulative downloads 2017 to 2023 (mm)

YearDownloads (mm)
20170.4
20181.4
20192.5
20202.7
20214.2
20225.3
20233.8

Note: Cumulative downloads; values took at the start of each year. Source: Appfigures

GoPuff Valuation

GoPuff’s valuation has steadily increased from $4 billion in 2019 to $15 billion in 2021.

GoPuff valuation 2019 to 2021 ($bn)

YearValuation ($bn)
20194
20208.9
202115

Source: TechCrunch

GoPuff FAQ

What is the average age of a GoPuff customer?

The largest age demographic using GoPuff is between 24 and 34 years old

What are GoPuff’s largest acquisitions?

GoPuff’s largest acquisition was for BevMo, it paid $350 million for the startup. It has recently acquired UK-delivery services Fancy and Dija, for undisclosed amounts

What is GoPuff’s valuation?

GoPuff was most recently valued at $15 billion, however in an undisclosed round it was reportedly valued at $40 billion, ahead of a 2022 IPO (Axios)

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GoPuff Revenue and Usage Statistics (2024) (2024)

FAQs

Is GoPuff still growing? ›

Additionally, Gopuff's user base has grown significantly, with more than 3 million yearly active users as of January 2022, up from 1.8 million in 2020 and 300K in 2019. The company's mobile application was downloaded 11 million times in 2021, up from 7.1 million in 2020 to 4.4 million in 2019.

How many users use GoPuff? ›

Additionally, Gopuff's user base has grown significantly, with more than 3 million yearly active users as of January 2022, up from 1.8 million in 2020 and 300K in 2019. The company's mobile application was downloaded 11 million times in 2021, up from 7.1 million in 2020 to 4.4 million in 2019.

How successful is GoPuff? ›

GoPuff Success Story and Funding History

The Philadelphia-based company, Gopuff delivers everything on customers' whim; the company has earned around $615.9 million in the last few years. A convenience store delivery service, Gopuff has started its service to Homewood.

What is the Gopuff controversy? ›

Controversies. In March 2023, Gopuff was fined $6.2 million by Massachusetts Attorney General Andrea Campbell for misclassification of employees as independent contractors and other state labor law violations.

Is Gopuff cheaper than DoorDash? ›

Zero fees. GoPuff beats the DoorDash fee structure. It's simpler and intuitive. There are two fees: a $2.95 delivery fee and a $2.95 fee for deliveries that include alcohol, tobacco, or vaping products.

Is Gopuff in financial trouble? ›

That's left Gopuff in the same position it was in 10 years and billions of dollars ago: trying to beat DoorDash. But Gopuff is in a weaker financial position than DoorDash. Gopuff burned around $400 million in 2023, according to a former executive and another person with direct knowledge of the figures.

Why is Gopuff closing locations? ›

Gopuff is planning to cut markets where it does little business, and concentrate on larger communities, in hopes of keeping customer losses to just 5% of its customer base.

Is Gopuff a unicorn? ›

The Philadelphia-headquartered quick-delivery giant has slowly cut staff since 2022. Gopuff, the quick-delivery convenience tech unicorn, finally got a logo up on its Spring Garden Street headquarters in Philadelphia after nearly five years in the space.

Is there another company like Gopuff? ›

The best overall goPuff alternative is Instacart. Other similar apps like goPuff are Shipt, Rappi, Burpy, and FreshDirect. goPuff alternatives can be found in Grocery Delivery Software but may also be in Food Delivery Software or Last Mile Delivery Software.

Do people make good money with Gopuff? ›

Average Gopuff Driver yearly pay in California is approximately $74,104, which is 30% above the national average.

Will Gopuff go public? ›

When will GoPuff IPO? GoPuff has not filed a Form S-1 with the SEC announcing intentions to go public. GoPuff CEO Rafael Ilishayev said the company had $2 billion in cash in 2022 and can wait on an exit.

What is the Gopuff revenue model? ›

The GoPuff revenue model involves delivery fees as one of its revenue generation sources. It takes $1.95 as delivery charges from customers; if the customer orders alcohol, the delivery charge changes to $ 2. The delivery is free whenever the total order amount is more than $49.

Is Gopuff growing? ›

In their memo, Gola and Ilishayev acknowledged that Gopuff was incentivized to grow quickly amid a bull market over the past two years or so. Around half of the company's approximately 600 warehouses went live over the past year, Bloomberg reported, citing sources familiar with the company's operations.

What makes Gopuff special? ›

The “magic” of the Gopuff experience is made possible by the company's vertically integrated business model - one that allows Gopuff to ensure consistently fast speed, a relevant and reliable assortment and great value for customers.

How much is Gopuff worth? ›

GoPuff Valuation

GoPuff has been valued at $15 billion since its July 2021 Series H funding round.

How much is Gopuff funding worth? ›

Like most other companies, Gopuff has seen its valuation fall sharply over the past three years. At the company's peak in mid-2021, it was valued at $15 billion by a who's who of investors, including Fidelity, SoftBank's Vision Fund, Ian Osborne's Hedosophia and Michael Dell's family office, MSD Partners.

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